Case Study 1
Eba & Endurance Field Day (Dallas, TX)
Objectives
Create a large-scale community event to encourage connection among diverse groups of people while promoting wellness, teamwork, and fun.
Strategy
Execution
Results
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Develop a brand identity for the event (logo, social media graphics, countdown content).
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Secure sponsorships and in-kind donations from brands like Liquid Death to cover costs and elevate the experience.
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Organize sports and activities (bubble soccer, relay races, flag football, tug-of-war) to encourage participation across all ages.
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Prioritize diversity by creating promotional materials that represented a wide range of participants.
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Coordinated venue logistics, equipment rentals, and team sign-ups.
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Designed and published all marketing collateral (flyers, Instagram posts, animated countdowns, digital invites).
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Partnered with local vendors and sponsors to provide water, snacks, and event-day support.
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Managed volunteers and scheduling on event day to ensure smooth flow across multiple fields/activities.
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200+ participants, with 40% being first-time attendees who connected with new people.
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Secured sponsorship value of $3,000+ in product donations.
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Built brand awareness with 15,000+ impressions on social media campaigns leading up to the event.
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Event became an annual tradition, strengthening the Eba & Endurance community brand.
