Case Study 2
Greece Group Trip (30+ Travelers)
Objectives
Plan and lead a seamless international group trip for 30+ participants while building memorable experiences and shareable content.
Strategy
Execution
Results
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Manage logistics: flights, hotels, excursions, and group dinners.
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Create marketing collateral for the group: branded hashtags, itinerary designs, and trip countdown content.
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Encourage participants to share experiences online, positioning the trip as both leisure and a content opportunity.
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Coordinated accommodations and group travel for 30+ individuals across multiple cities.
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Designed branded collateral (social media templates, itinerary booklets, group hashtags like #JuneGemsVoyage).
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Partnered with participants to create social content campaigns around the trip.
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Served as point of contact and problem solver during international travel (flights, lodging, activities).
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100% participation in planned excursions with zero missed bookings.
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Generated 500+ social media posts tagged with the trip’s brand, extending visibility.
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Strengthened reputation as a reliable group travel planner, leading to interest in future trips.
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Trip revenue and sponsorships covered costs, creating a sustainable group-travel model.
